Guardian Unlimited interviewed Paul Sams (Blizzaard COO), who revealed that 10% of the World of Warcraft subscription worldwide is played by females. He also explains why Blizzard doesn’t fear other emerging MMORPGs.
Paul Sams: “Word of mouth has been spectacular as well, especially among female players. Girlfriends and wives are playing with their partners and telling their friends about it. Globally, around 10% of WoW players are women whereas historically for this genre it was around 2%. Finally, you don’t need a state-of-the-art PC to run the game.”