MI6 launched in 2006 as the first association dedicated to maximizing the effectiveness and supporting the success of marketing, promotion and advertising professionals involved in the video gaming and interactive entertainment community. MI6 is a not-for-profit association providing education, promoting industry growth and celebrating marketing excellence.
Taking place annually, the MI6 Conference is in its sixth successful year and is seen as a must-attend event for marketing professionals in the video gaming space.
The annual MI6 Conference provides an all-inclusive forum for common thought, bond and community for video game marketing and promotion executives.
The MI6 Awards showcases and honors the top creative work produced by the video game marketing community and its partners. The awards show takes place as part of the MI6 Conference. It will be celebrated on April 7, 2011 at the Grand Hyatt San Francisco, CA where the winners will be announced.
MI6 has announced the 2011 MI6 Awards Finalists. Blizzard Entertainment has been nominated in several categories for their games: World of Warcraft: Cataclysm and StarCraft II: Wings of Liberty.
BEST PRODUCT PACKAGING
World of Warcraft: Cataclysm Standard Edition
BLIZZARD ENTERTAINMENT
Call of Duty Black Ops
Activision and Petrol Advertising
Sesame Street: Elmo’s A-to-Zoo Adventure for Wii Product Packaging
Warner Bros. Interactive Entertainment
Assassin’s Creed Brotherhood Packaging
Ubisoft
StarCraft II: Wings of Liberty Standard Edition
BLIZZARD ENTERTAINMENT
God of War III
Sony Computer Entertainment America and Petrol Advertising
BEST LIMITED EDITION, SPECIAL EDITION OR COLLECTORS EDITION PACKAGING
StarCraft II: Wings of Liberty Collector’s Edition
BLIZZARD ENTERTAINMENT
Halo: Reach Legendary Edition
Microsoft Games Studios, 343 Industries, Bungie, Idea Planet, McFarlane Toys
Bioshock 2 Special Edition
2K Games, MPS
Call of Duty Black Ops : Prestige Edition
Activision and Petrol Advertising
World of Warcraft: Cataclysm Collector’s Edition
BLIZZARD ENTERTAINMENT
Fable III Limited Collector’s Edition
Microsoft Games Studios, Lionhead Studios, Idea Planet
BEST ONLINE ADVERTISING CAMPAIGN
Fallout: New Vegas – Online Advertising Campaign
AKQA
Just Dance 2 Online Campaign
Ubisoft, RED Interactive Agency
EA SPORTS Madden NFL 11 –Plan Accordingly
EA SPORTS
Playstation.com Homepage Banner Campaign
Sony Computer Entertainment America and Petrol Advertising
StarCraft II: Wings of Liberty Online Campaign
BLIZZARD ENTERTAINMENT
Tron Evolution
Disney Interactive Studios and Petrol Advertising
BEST COMMUNITY BASED WEB EXPERIENCE
World of Warcraft: Cataclysm – ‘Your Fortune Awaits’ Campaign
BLIZZARD ENTERTAINMENT
Halo: Reach “Monument of Light”
Microsoft Xbox
Assassin’s Creed Project Legacy Facebook Game
Ubisoft
LEGO Star Wars III Website
LucasArts & RED Interactive Agency
StarCraft II ‘Join the Dominion’ Campaign
BLIZZARD ENTERTAINMENT
Okamiden Facebook Application
Midnight Oil Creative
SHARPEST EDGE AWARD – BEST EDITING
Alan Wake Trailer
The Ant Farm
Splinter Cell Conviction – Story Trailer
Simple Films, LLC
COD Black Ops – “Launch”
The Ant Farm
LittleBigPlanet2 – Actions Trailer
g-NET
Launch Trailer – Michael Jackson The Experience
Ubisoft and Hammer Creative
StarCraft II: Wings of Liberty TV Commercial
BLIZZARD ENTERTAINMENT
BEST PRODUCT LOGO DESIGN
Bulletstorm Logo Animations
g-NET
World of Warcraft: Cataclysm
BLIZZARD ENTERTAINMENT& HAMAGAMI/CARROLL
God of War III
Sony Computer Entertainment America and Petrol Advertising
End of Nations
Trion World Networks and Petrol Advertising
Kinectimals
Microsoft Xbox
WB Games – Mature Titles Logo Animation
Warner Bros. Worldwide TV Marketing On-Air
