The MI6 (Gaming Marketing) Conference chose Blizzard Entertainment among the Gold Winners in a couple of categories. The event took place from April 8-9 at the Hyatt Hotel, San Francisco.
MI6 is the world’s largest video game marketing conference, bringing together
leading industry executives for two days of dialogue, discussion and debate about the international business of video game marketing.
From in-game advertising to micro transaction strategies to innovative multi-platform campaigns that drive retail and online sales, MI6 provides context and continuity in the evolving world of monetizing video game IP.
Now in its third year, MI6 has emerged as the most important must-attend event for creative and strategic marketing executives dedicated to serving existing markets and identifying new ones. (List of Winners)
Congratulations, Blizzard:
Best Wrapping – Product Packaging
World of Warcraft Expansion: The Burning Crusade Collector’s Edition Packaging
Blizzard Entertainment, Inc.
Sharpest Pen Award – Best Copywriting/TV or Theatrical
World of Warcraft Television Ad: Mr. T ‘Night Elf Mohawk’
Blizzard Entertainment, Inc.
